Compliant, Measurable Growth for Pharma

At WOLTAM Consulting, we understand the unique challenges and opportunities in the pharmaceutical and healthcare industries. We help you plan and execute compliant, measurable marketing strategies, from initial planning to AI enablement, ensuring you effectively reach healthcare professionals (HCPs) and patients.

Strategic Marketing Services for Pharma

We offer a comprehensive suite of marketing services tailored to the pharma industry:

  • Strategy and Planning: Brand and go-to-market strategy, omnichannel roadmaps (email, web, search, media, field), segmentation, targeting, and messaging, and journey mapping (HCP, patient, caregivers).
  • Digital Performance: SEO and PPC management to enhance your online visibility.
  • Content and Creatives: Development of evidence-led content for HCPs and patients, as well as thought leadership on global health and health equity.
  • AI Enablement: Integrating responsible AI into your marketing workflows.
  • Compliance and Review Support: Ensuring all activities adhere to industry regulations.
  • Measurement and Optimisation: Tracking performance and refining strategies for optimal results.

Experience That Delivers Results

With over 20 years of experience leading commercial and cross-functional pharma projects across multiple regions, I bring a wealth of knowledge to your team. By combining Voice of Customer (VoC) insights, HCP community feedback, and real-world market data, I help brands improve HCP engagement, refine targeting, and launch compliant omnichannel programmes. These strategies deliver measurable gains in reach, quality interactions, and conversions to the next best action.

Ideal Client Profile

I work best with pharma and healthcare teams that value evidence-led, compliant marketing and want clear results within 60-90 days. My ideal clients include:

  • Specialty pharma, biotech, vaccines, and consumer health companies with Rx touchpoints.
  • Mid-market to large enterprise business units and innovation teams.
  • Regional or global teams needing scalable, compliant frameworks for EMEA/APAC/AMER market entry or omnichannel transformation.

I collaborate with brand/franchise leads, digital/omnichannel teams, medical/MLR partners, analytics, field excellence, patient support, and market access teams on projects such as omnichannel strategy, SEO/PPC programmes, content creation, responsible AI implementation, and measurement frameworks.

"WOLTAM Consulting's expertise in Pharma marketing has been invaluable. Their strategic guidance and compliant approach have significantly improved our HCP engagement and market reach."

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