After 20+ years in commercial and cross‑functional roles at multinational pharma companies, I kept encountering the same challenge: abundant data and content, but slow, fragmented execution that didn’t consistently serve HCPs or patients.

Insight

Programs performed best when three inputs worked together: voice‑of‑customer (e.g., Medallia), peer‑to‑peer HCP insights (e.g., MedShr), and robust market data (e.g., IQVIA). Add clear governance and modular content, and you can move faster—without compromising compliance.

Why woltam

I started Woltam Consulting to deliver that operating model to pharma and healthcare teams: evidence‑led strategy, measurable digital performance (SEO/PPC), and responsible AI workflows that speed learning cycles and strengthen trust.

What we do

• Build 90‑day omnichannel plans that align brand goals with HCP and patient journeys
• Improve findability and efficiency with non‑branded SEO and intent‑driven PPC
• Design AI‑assisted processes for research, drafting, and QA—always with human review and governance
• Establish KPI ladders and dashboards so teams can scale what works and stop what doesn’t

What we stand for

• Compliance and privacy‑by‑design
• Accessibility, localization, and a health‑equity lens
• Practicality: clear scopes, fast pilots, transparent reporting

What we hope to achieve

• Help teams ship useful, compliant work faster
• Make marketing measurably more valuable to HCPs and patients
• Prove that ethical, evidence‑led marketing can also be the most effective

Mission: Make healthcare marketing more useful, inclusive, and measurable—so HCPs and patients get what they need, and teams can prove impact with confidence.